Self-absorbed folk with a cold-hearted nature perform not treasure the feelings or needs of others. Their focus lies on their own desires above all else, exhibiting a total lack of empathy. Such egocentric individuals do not understand the importance of altruism and unselfish acts towards their fellow souls. Their only concern remains on satisfying their own desires, mistakenly realizing the pain they inflict to others. Basically, selfish people are perpetuate a society lacking empathy and kindness.